Your Privacy Matters to Us

This Privacy Policy explains how Energiebee Limited (“Energiebee”, “we”, “us”, or “our”) collects, uses, stores, and protects your personal data when you:

• Purchase and use an Energiebee energy-saving device (“Device”).
• Download and use the Energiebee mobile application (“App”).
• Visit our website at www.energiebee.com (“Website”).
• Contact us for support or any other purpose.

Energiebee Limited is the data controller responsible for your personal data. Our registered office is:

4 Blackburn Road, Accrington, England, BB5 1HD

For privacy-related enquiries: privacy@energiebee.com

This policy is governed by the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We collect the following categories of personal data:

• Account & Identity Data: Your name, email address, password (encrypted), and any profile information you provide when creating an Energiebee account.
• Contact Data: Your billing address, delivery address, and phone number provided during a purchase or support enquiry.
• Device & Energy Data: Energy consumption readings, usage patterns, appliance activity data, and device status information transmitted from your Energiebee Device to the App. This data is linked to your account and your home, but not to your wider identity unless you choose to provide it.
• App Usage Data: Information about how you interact with the App, including features used, screens viewed, session duration, and in-app settings and preferences.
• Technical Data: Your device type, operating system, browser type, IP address, app version, unique device identifiers, and crash or error reports.
• Transaction Data: Details of purchases you make from us, including payment confirmation, invoice records, and order history. We do not store full card details — payments are processed securely by our third-party payment providers.
• Communications Data: Records of any correspondence between you and Energiebee, including support tickets, emails, and live chat messages.
• Marketing Preferences: Your choices regarding receiving marketing communications from us.

We collect personal data in the following ways:

Directly from you when you:

• Create an account or make a purchase;
• Set up or register your Device;
• Contact our support team;
• Subscribe to our newsletter or marketing communications;
• Respond to surveys or promotions.

Automatically when you:

• Use the App (energy data, usage analytics, technical data);
• Visit our Website (cookies, IP address, browsing behaviour);
• Connect your Device to our platform (device status, energy readings).

From third parties such as:

• Payment processors confirming transaction status;
• Analytics providers helping us understand App usage;
• Retailers or partners from whom you purchased your Device.

We use your personal data for the following purposes:

To deliver our Services — Processing your order, setting up your account, connecting your Device, and providing you with energy metrics through the App. This is necessary to perform our contract with you.

To monitor and improve your Device performance — Analysing energy data to provide personalised insights, usage reports, and recommendations within the App. This is in our legitimate interests to improve the quality of our product.

To manage your account — Sending you account-related communications such as order confirmations, invoices, delivery updates, and security alerts. This is necessary to perform our contract with you.

To provide customer support — Responding to your queries, troubleshooting Device or App issues, and managing warranty or returns. This is in our legitimate interests and to perform our contract with you.

To improve our products and services — Using anonymised and aggregated energy data and app usage data to develop new features, fix bugs, and enhance the user experience. This is in our legitimate interests.

To send marketing communications — Sending you news, offers, and updates about Energiebee products and services, where you have opted in or where we have a legitimate interest to do so. You can opt out at any time.

To comply with legal obligations — Retaining transaction records, responding to lawful requests from authorities, and meeting our obligations under UK law.

To protect against fraud and misuse— Monitoring for unusual activity, enforcing our Terms & Conditions, and maintaining the security of our platform. This is in our legitimate interests.

Under UK GDPR, we rely on the following legal bases:

Contractual necessity — Processing required to fulfil your order, set up your account, and deliver the Services you have purchased.

Legitimate interests — Improving our products, preventing fraud, providing customer support, and sending relevant marketing to existing customers, where this does not override your rights.

Legal obligation — Complying with applicable laws, including tax, consumer protection, and data protection regulations.

Consent — Where we rely on your consent (for example, for optional marketing emails or non-essential cookies), you may withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

Your home energy data is sensitive. We take the following commitments seriously:

• Your energy data is used only to provide you with insights through the App and to improve Energiebee products;
• We will never sell your individual energy data to third parties, including energy suppliers, insurers, or advertisers;
• We may use anonymised and aggregated energy data (which cannot identify you) for research, benchmarking, and product development;
• You can request deletion of your energy data at any time — see Section 11 for your rights.

We do not sell your personal data. We share it only in the following circumstances:

Service providers — Trusted third parties who help us operate our business, including cloud hosting providers, payment processors, email delivery services, customer support platforms, and analytics tools. These providers are contractually bound to process your data only on our instructions and in accordance with UK GDPR.

Smart-home integrations — If you choose to connect your Energiebee Device to third-party smart-home platforms (such as Amazon Alexa, Google Home, or Apple HomeKit), limited data will be shared with those platforms in accordance with your instructions and their own privacy policies.

Legal and regulatory authorities — Where required by law, court order, or to protect the rights, property, or safety of Energiebee, our customers, or others.

Business transfers — In the event of a merger, acquisition, or sale of all or part of our business, your data may be transferred to the relevant third party. We will notify you in advance of any such transfer.

We primarily store and process your data within the United Kingdom. Where data is transferred to countries outside the UK, we ensure that appropriate safeguards are in place, such as UK adequacy regulations or the UK International Data Transfer Agreement (IDTA), to protect your data to the same standard as required under UK GDPR.

We retain your personal data only for as long as necessary for the purposes it was collected, or as required by law:

• Account data — Retained for the duration of your account and for up to 6 years after account closure, to meet legal and tax obligations.
• Energy & device data — Retained for as long as you are an Energiebee customer. You may request earlier deletion at any time.
• Transaction records — Retained for 7 years in accordance with HMRC requirements.
• Support communications — Retained for up to 5 years after your last interaction.
• Marketing data — Retained until you unsubscribe or withdraw consent, or after 2 years of inactivity.

When data is no longer needed, it is securely deleted or anonymised.

Our Website uses cookies and similar technologies to improve your browsing experience and understand how the site is used:

Essential cookies — Necessary for the Website to function correctly. These cannot be disabled.

Analytics cookies — Help us understand how visitors use our Website (e.g. Google Analytics). These are only set with your consent.

Marketing cookies — Used to show you relevant advertising. These are only set with your consent.

You can manage your cookie preferences at any time via the cookie banner on our Website or through your browser settings. For full details, please see our Cookie Policy.

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access — You can request a copy of the personal data we hold about you.

Right to rectification — You can ask us to correct inaccurate or incomplete data.

Right to erasure — You can ask us to delete your data, subject to certain legal exceptions (e.g. we must keep records for tax purposes).

Right to restrict processing — You can ask us to pause processing of your data in certain circumstances.

Right to data portability — You can request your data in a structured, commonly used, machine-readable format.

Right to object — You can object to processing based on legitimate interests or for direct marketing purposes.

Right to withdraw consent — Where we rely on consent, you can withdraw it at any time without affecting prior processing.

Right not to be subject to automated decision-making — We do not make solely automated decisions that significantly affect you.

To exercise any of these rights, please contact us at privacy@energiebee.com. We will respond within 30 days. We may need to verify your identity before fulfilling a request.

We take the security of your personal data seriously and implement appropriate technical and organisational measures, including:

• Encryption of data in transit (TLS) and at rest;
• Secure, access-controlled cloud infrastructure;
• Regular security assessments and penetration testing;
• Staff training on data protection;
• Strict access controls — only authorised personnel can access your data, on a need-to-know basis.

In the event of a data breach that is likely to affect your rights and freedoms, we will notify you and the Information Commissioner’s Office (ICO) in accordance with our legal obligations.

Our Services are not directed at children under the age of 18. We do not knowingly collect personal data from anyone under 18. If you believe a child has provided us with personal data, please contact us at privacy@energiebee.com and we will delete the information promptly.

Our Website or App may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to read the privacy policy of any website or service you visit.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of significant changes by email or via a prominent notice in the App at least 14 days before the changes take effect. The “Last updated” date at the top of this page will always reflect the most recent version.

If you have concerns about how we handle your personal data, please contact us first at privacy@energiebee.com.

If you remain unsatisfied, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK data protection regulator:

• Website: ico.org.uk
• Phone: +44 (0) 0303 123 1113

Last updated: May 2026